Youth Affinity

• Average age of our audience is 27 years

Educated & Working-class audience

• ~ 58% of our audience are GRADUATES and above
• ~92% of our audience are either WORKING PROFESSIONALS/SELF-EMPLOYED or STUDENTS

Connected and Mobile

• ~99% of our audience in metros own a SMARTPHONE
• 63% of our audience in metros use SOCIAL MEDIA
• 43% of our audience in metro SHOP ONLINE

SERVING THE AFFLUENT

• 64% of our audience owns a TWO-WHEELER
• ~20% of our audience in metros own a CAR
• 45% of our audience in METROS owns a COMPUTER/LAPTOP
• ~50% of our audience in metros own an AIR CONDITIONER
• 40% of our audience in METROS take at least ONE HOLIDAY IN A YEAR

Note: All above data points are for Prime Screens (Prime markets and premium audience) audience.