The purpose of our advertising policy is to ensure that the advertisements we carry, in no way violate any laws, or are derisive or hurtful of any religion or community. We therefore adhere to the following basic rules when placing advertising, sponsors logos or advertorial material of any kind in our cinema network:

• UFO reserves the right to determine the acceptability of any advertisement and their decision shall be final. A formal Advertising Agreement shall be entered into, which shall specify all the terms and conditions of engagement.
  
• All orders shall be accepted on the basis of Release Orders only.
  
• Acceptance of an advertisement or sponsorship by UFO should under no circumstances be construed as an endorsement of or support for the advertised or sponsored product / brand or the company manufacturing, distributing, marketing or otherwise associated with the product / brand.
  
• UFO will only carry advertising and sponsorship material that complies with our high ethical and professional standards - including but not limited to matters of good taste, accuracy, public policy, sound health-care practice, honesty, government regulation.
  
• No advertising associated with firearms, ammunition, pornography, tobacco, gambling or alcohol will be carried.
  
• It is incumbent upon our advertisers to comply with local and international rules and regulations regarding the advertising of their products.
  
• It will be the responsibility of the Advertiser to get all the advertising material duly cleared by all clearance authorities such as Censor Board, Trade Associations etc as may be the case.
  
• UFO reserves the right to publish, reject, move or remove any advert or sponsors' logo without first giving notice to the affected advertiser or sponsor. Without derogating from the generality of the foregoing, UFO specifically reserves the right to remove advertising and sponsorship material should such material contravene any of the rules here listed or in any way infringe on the integrity or good reputation of the UFO cinema network.
  
• Deadline for placement for advertisements shall be two weeks prior to publication.
  
• Advertisers and advertising agencies jointly and severally agree to be responsible for payment to UFO.
  
• All rates contained in the Ad Sales Tariff card are net as shown. No agency commissions or further discounts are allowed unless otherwise noted.
  
• A yearly contract, signed in advance, is required to earn other than the open rate and to qualify for discounts.
  
• UFO reserves the right to revise advertising rates upon 30 days notice and all contracts are accepted subject to this condition.
  
• UFO reserves the right to refuse or cancel any advertisement.
  
• Advertiser and agency both agree that it will indemnify and hold harmless UFO from liability, including reasonable attorney's fees and other costs of defense, arising from any actions or claims for libel, slander, disparagement, trade libel, invasion of privacy, or other causes of action resulting from the publication of Advertiser's copy.
  
• All rates subject to any applicable tax.
  
• Ads canceled after deadlines will be billed at 50% of agreed upon rate.