UFO has recently achieved a major technological break-through in the field of 3D. It has indigenously developed a very cost effective technology to convert existing 2D screens into 3D screens. The last four matches of recently concluded Indian Premier League (IPL) were brought LIVE in theatres in 3D with spectacular results. This was perhaps for the first time in the world that a sporting event of such magnitude was brought to the theatres LIVE in 3D.

The stupendous success of 3D movie “Avatar” has generated a lot of interest in 3D. During the recently concluded IPL season, UFO also realised that with only around 154 3D screens in India, that too in few metro cities, it is next to impossible to exploit full commercial potential of any 3D content. UFO believes that it will be a game changer for the film exhibition fraternity in India if more and more screens can be made 3D compliant and has plan to commercialise this technology to the theatres in India. UFO plans to roll out 1250 screens by 31st March 2013.