UFO Moviez India Ltd. is India’s largest digital cinema distribution network and in-cinema advertising platform. UFO operates India’s largest satellite-based, digital cinema distribution network using its UFO-M4 platform, as well as India’s largest D-Cinema network.Theatrical BusinessUFO’s digitization and delivery model has been a key driver of extensive digitization of Indian cinemas and has enabled wide-spread, same day release of movies across India. As on March 31, 2019, our global network, along with subsidiaries and associates, spans 5,758 screens worldwide, including 5,315 screens across India and 443 screens across the Middle East, Israel, Mexico and the USA.
We add value to all stakeholders in the movie value chain, spanning movie producers, distributors, exhibitors and the cinema-going audience. We provide value to movie producers and distributors by reducing distribution costs, providing reach to a wide network, providing a faster method of delivery of content and reducing piracy through encryption and other security measures. We provide value to movie exhibitors throughout India by providing access to first day release of movies on our digital platform. Audience benefits from faster access to new movie releases and a consistent high quality viewing experience. Over the years, we have released over 14,500 films in 22 languages on our UFO M4-Platform & DCI Network and have conducted over 30 million shows.Advertising BusinessUFO has created a pan India, high impact in-cinema advertising platform with generally long-term advertising rights to 3,697 screens, with an aggregate seating capacity of approximately 1.50 million viewers and a reach of 1,281 cities and towns across India, as on March 31, 2019. Our in-cinema advertising platform enables advertisers to reach a targeted, captive audience with high flexibility and control over the advertising process. Our in-cinema advertising platform also allows small exhibitors who otherwise are not able to effectively monetise their advertising inventory due to their limited scale and reach to receive a greater share of advertisement revenue than they are able to using traditional advertising methods.Other Synergetic Business InitiativesCaravan TalkiesCaravan Talkies is our synergetic business initiative that leverages on our strengths to access movie content, impressive advertiser client base and digital distribution capabilities. Caravan Talkies; is a movie-on-wheels concept, wherein sundown non-ticketed shows (complimentary) are played at villages for India’s rural population situated in media dark areas. This platform provides an opportunity for brands to reach out and engage with rural audiences via consumer activations in a fun and receptive environment. Many prominent brands have already benefited from the medium and is a classic case for rural activation. Currently, we are operating 114 Caravan vans across 14 states viz Punjab, Haryana, Rajasthan, Maharashtra, Gujarat, Uttar Pradesh, Madhya Pradesh, Bihar, West Bengal, Odisha, Andhra Pradesh, Karnataka, Chhattisgarh and Tamil Nadu. Caravan Talkies is fast becoming the preferred medium for brands planning to carry out rural outreach programs with a highly engaged audience. The fleet of vans have done rural activations+ screenings in 7000+ villages across India so far.
•IMRB International conducted a research on Caravan Talkies to assess the effectiveness of the activity across the villages, their findings have stated that: It is a great business opportunity for advertisers as it operates in villages that lack regular sources of entertainment like Mobile, Internet and TV and where there are no possibilities of big screen entertainment. These villages have showed a great amount of interest in Caravan Talkies. The awareness about Caravan Talkies is 85% and on an average 4.4 out of 5 audiences interviewed have liked the concept. This has also empowered rural advertisement by creating high brand and activation recall.NOVA CinemazNOVA Cinemaz is an asset-light franchisee model launched recently by UFO Moviez under its subsidiary Valuable Digital Screens Private Limited (VDSPL). NOVA Cinemaz creates a one stop solution for the local populace to set-up movie theatres in their respective areas through a standardized model both in terms of infrastructure and experience. As per the arrangement, the franchisee shall own the theatre and make the necessary investments for setting up the theatre and shall be responsible for day- to- day operations of the same, while NOVA shall be responsible for putting up of the theatre at a competitive cost, providing complete branding support and taking care of programming of films at the theatre. NOVA shall also take care of deployment of the theatrical technologies i.e. digital cinema & online ticketing. Through this initiative, NOVA will offer an infrastructural boost to the Indian film industry, an exciting opportunity to budding entrepreneurs who aspire to get into movie-exhibition services and a better cinematic experience for the local cine-goers.Club CinemaClub Cinema provides movie screenings of recently released films in clubs and community centers at private screens, such as remote industrial townships, corporate auditoriums, educational institutions and other leisure and entertainment complexes.IMPACTUnder an exclusive arrangement with Impact Media Exchange Limited, we are marketing an electronic ticketing platform known as the Integrated Media Pact, or “IMPACT”, to improve transparency, efficiency and accountability in movie screening industry. The transactions on IMPACT are captured on a real time basis as it is connected via satellite to a centralized Network Operation Centre. IMPACT mediates the transactions between exhibitors on one hand and distributors on the other, ensuring that ticketing transactions and movie screenings are transparent. IMPACT has been designed to ultimately act as a settlement exchange for various stakeholders of the movie screening industry.Alternate Content on UFOUFO has also brought cricket matches LIVE to cinema screens in high definition, thus providing an option of alternate content to exhibitors for the first time in India.