Scrabble Entertainment Limited
Our D-Cinema capability is primarily provided through Scrabble Entertainment Limited
(“Scrabble”), a subsidiary in which we have 91.32 % interest and in which we initially
invested in 2011. Scrabble operates our D-Cinema business in certain states in India
and internationally and our Company operates our D-Cinema business in the rest of
Scrabble owns a 33.33% interest in (a) Scrabble Digital Ltd, which owns digital
labs in Mumbai, Chennai and Hyderabad, and (b) Scrabble Digital JLT, which owns
digital labs in Dubai, each of which provides D-Cinema movie encoding, processing
and compressing services.
D-Cinema movie files are mastered by these labs using JPEG 2000 technology and encrypted
with 128-bit encryption. A D-Cinema file for a full-length feature movie is typically
300 to 350 gigabytes in size and must be copied onto a hard drive for distribution
and projected using a 2k projector. Scrabble appoints third party logistics companies
to ship hard drives containing the D-Cinema movie files from these digital labs
to each individual cinema. Exhibitors play the movies by copying the files from
the hard drives onto servers, unlocking the files using licenses from the movie
producer/distributor and then projecting the movies using digital projectors.
Our primary D-Cinema business activities include:
- VPF D-Cinema collection
- VPF D-Cinema is payable by movie producers and distributors for the screening
of movies at theatres with D-Cinema equipment. The purpose of VPF D-Cinema is to
encourage exhibitors to purchase and install D-Cinema equipment at their cinemas.
We have D-Cinema deployment contracts with certain major Hollywood studios, which
allows for us to collect VPF D-Cinema from those studios, and we also collect VPF
D-Cinema from Bollywood and other international studios who release their films
on our D-Cinema network through India-based distributors.
- D-Cinema equipment
rental and sales services.
- D-Cinema movie encoding,
processing and compressing services.
Scrabble’s international deployment includes UAE, Bahrain, Qatar, Oman, Kuwait,
Syria, Lebanon, Jordan and Israel through its overseas subsidiaries. Post successful
deployment in India and the above countries, Scrabble has rolled out DCI solutions
in the USA and Mexico through associates.