In addition to our primary business comprising our UFO-M4 and D-Cinema businesses,
we also explore and develop additional platforms and business innovations. Under
an exclusive arrangement (which was amended on December 18, 2014) with Impact Media
Exchange Limited, we are marketing an electronic ticketing platform known as the
Integrated Media Pact, or “IMPACT”, to improve transparency, efficiency and accountability
in movie screening industry. The transactions on IMPACT are captured on a real time
basis as it is connected via satellite to a centralised Network Operation Centre.
IMPACT mediates the transactions between exhibitors on one hand and distributors
on the other, ensuring that ticketing transactions and movie screenings are transparent.
IMPACT has been designed to ultimately act as a settlement exchange for various
stakeholders of the movie screening industry. As on June 30, 2018, IMPACT has been deployed in 470 screens in India and currently we charge rentals from exhibitors
for the use of IMPACT.