UFO-M4 is our satellite-based, E-Cinema movie delivery platform. “E-Cinema” is a
commonly used term to describe various technologies used to digitally deliver movie
content other than through D-Cinema. Our UFO-M4 platform provides an end-to-end
platform for the satellite delivery of movies (excluding movies from the major Hollywood
studios that created the D-Cinema standard format), to exhibitors across India,
which then exhibit our movies using our digital cinema equipment.
Satellite Based Delivery:
MPEG4 format- due to
our encoding software, which has algorithms that filter and improve on video compression
and image quality, we are able to convert a full length movie into a relatively
small (8 to 10 gigabyte) computer file, which is suitable for satellite distribution
Follows 192 bit encryption.
– All content is encrypted using Rijndael Algorithm (the algorithm used by industry
standard Advanced Encryption Standard - (AES) encryption) with 192 bit key length.
Without the correct decryption keys content is not playable. The decryption keys
shared using with target devices using 1024 bit RSA key pairs making the content
Our UFO-M4 platform has been proven
to be scalable, growing in India from 1,817 screens as at March 31, 2010 to 3,470
screens as on September 30, 2016.
From the beginning of fiscal 2013 until
March 2016, our network has had a 99.9% uptime levels (which is the amount of
time our network has been operational compared to the total time our network has
been in operation).
A platform enabled for live events
– showcased live cricket matches in 2D and 3D.
Ability to download
multilingual films in an efficient manner.
- Cost of creating digital prints reduced substantially: Media reports suggest that
the cost of creating a digital print is less than one fifth of the cost of creating
an analogue print.
- Compact prints: Digital prints typically are stored on hard discs which are much
more compact than reels.
- Limitations on the number of prints released removed: Lower cost of digital prints
has enabled distributors to release a much higher number of prints thereby improving
their reach considerably.
- Simultaneous release in theatres across the country enabled: The lower cost of creating
digital prints and their compact size has also aided distributors to release movies
across the country in the first week of release itself.
- Simultaneous release across geographies ensured higher revenue collections: Wider
reach due to the release of movies in theatres across the country has ensured that
the film did not lose out on revenues from small towns or due to piracy.
- It also ensured higher occupancies across theatres: Since movies can be released
in all geographies simultaneously while public interest in the movie is at its peak,
more and more people have started visiting theatres to watch movies rather than
rely on pirated copies resulting in better occupancies.
- Encryption ensures safety of content: Digitizing movies involves encryption of the
data so that it is safeguarded from unauthorized dissemination. This ensures the
safety of film content from piracy.
- Lower costs and better reach aids niche cinema/ small budget movies: Earlier low
budget movies or niche content movies used to be released only in a limited number
of screens due to the prohibitive cost of analogue prints. With digitization, these
movies can be released across theatres and reach out to a wider audience.
- Improved quality osf picture: Digital prints have a better picture quality and viewing
experience than analogue prints.
- Increased potential for in-cinema advertisement: Due to the low cost involved in
distributing advertisements via the digital medium, in-cinema advertising is expected
to grow contributing to increase in revenues to exhibitors.