Building upon its existing business of Digital Cinema, UFO provides the benefits
of Digital delivery and projection to the advertising fraternity by providing digital
Cinema Advertising. UFO delivers advertising solutions for national, regional and
local marketing needs to its advertisers. UFO provides targeted and affordable branding.
Cinema Advertising – Value For Money
Cinema advertising is a medium offering advertisers the opportunity to reach their
target consumers in a captive, distraction-free environment. Cinema advertising
is becoming a more essential, strategic part of the media plan, for many brand categories.
High levels of transparency, such as logging of actual advertisements played, which
enhances advertiser confidence in the medium.
UFO Digital Cinema provides huge saving to the advertisers, making the medium one
of the most cost effective audio visual medium of advertising
- No Additional Prints – In case of traditional In-Cinema Advertising,
each theatre requires a separate print, but UFO system require only one print or
one Beta Tape and the ad can be played in any number of theatres as required.
- Different language commercial can be played in different states
as per the requirement of the advertisers, with UFO digital Cinema System. In traditional
In-Cinema Advertising, if the Advertiser wishes to play an ad in different language,
he requires those many prints. This cost is completely eliminated with UFO system
as one Beta Tape can suffice the requirement of playing the commercial in different
languages in different states.
- Quality of the commercial remains unaltered irrespective of
the number of airings. In traditional system, the print has a restricted life; therefore
after playing a commercial for sometime, it needs to be replaced, which is a recurring
Remote capability (in approximately 3,800 screens*), which allows for last minute
scheduling and content changes
No Logistic Hassles
Our in-cinema advertising platform simplifies the logistics of advertising, as we
control and arrange advertising on our network, eliminating the need for advertisers
to deal with a large and fragmented group of exhibitors.
All advertisements are delivered directly via satellite to the theatres and stored
onto the servers for playback. Delivery can be affected to hundreds of theatres
simultaneously in real time.
Digitization of the commercial ensures high quality images & sound. UFO Digital
Cinema System is capable of delivering high definition images in the native 16:9
format. Thus ads shot on high definition format can be displayed on UFO system with
no loss of quality.
Multi Lingual ADS
In Digital format of advertising the system is capable of multiple language support
thus eliminating the need for separate prints for different languages. The system
can provide multiple language options.
Faster Wide Spread Release
With no print cost in the UFO Digital Advertising format, the advertiser can release
their ads in greater number of theatres.